Luciano Pavarotti in 1991, Lucio Dalla in 1992, Gianluca Vialli in 1993 and Monica Vitti in 1995, took part as testimonials in the advertising campaign of the Berloni Foundation coordinated by INTERCONTACT Public Relation Agency of Pesaro and carried out free by "Bozell Testa Pella Rossetti" Agency from Milan. This campaign has been published free by magazines and dayly papers and with the cooperation of the Postmaster General bills have been posted up in the Post Offices all over Italy in order to collect founds.

In the context of this campaign and especially in order to make the public aware of the collection of founds the Berloni Foundation launched a new initiative which involves the holders of current account in one of these important banks such as Rolo Banca, Banca Popolare of Novara, Cariplo, Banco of Napoli, Banco of Sicilia, Cassa di Risparmio of Perugia, Cassa di Risparmio of Fermo, Banca Agricola Popolare of Ragusa, Sicilcassa. To all holders of current account of these banks has been sent a broucher of the Berloni Foundation containg the request of a finantial support.
Furthermore, in all offices and branch offices of other Banks, such as Banca delle Marche, Banca Popolare dell'Adriatico, Istituto San Paolo of Torino, Cassa di Risparmio of Firenze, informative brochures of the Berloni Foundation are availabe as well as a form to be filled up for the crediting of founds.